Did you know that a slow website can cost you money?
There are far-reaching implications for your business if your site takes too long to load. You could be giving your business away to your competition and not even know it.
Do you want to know how a slow website impacts your business and what you can do about it?
Keep reading to find out.
Site Speed and Search Engines
Google has many ranking factors that make up search results. One of those ranking factors is site speed. Google knows that people aren’t going to wait for a site to load.
They also want to make sure that their search results provide users with what they want – relevant results that load quickly. If Google can’t provide that to users, they can go to another search engine to find what they need.
People are Impatient
People aren’t willing to wait for your website to load. If it takes more than 3 seconds on a mobile device to load, you’ll lose a large amount of traffic.
Here’s what happens when your site takes too long to load: people will get frustrated, and they won’t bother to wait.
A slow loading site also impacts conversions and sales. Assume that if your site takes a while to load, they’re not going to take action because it takes too long.
Tips to Speed Up a Slow Website
Now that you know how a slow website impacts your business, what can you do to make it faster? Here are a few tips to get started.
Test Your Site Speed
The first thing you want to do is to test your site speed. You want to know exactly what you’re dealing with. Free services like Google’s Page Speed Test will give you an idea as to what you need to do to make your site faster.
Compress Images
One of the most common reasons why websites are slow is because of images. Images are large files that can take forever to load, especially on mobile devices. You want to make sure that you compress images before you upload them using photo editing software.
That will make the image sizes smaller without losing image quality.
Redesign Your Site
A big reason why websites are slow is because of backend issues. WordPress themes can have a lot of unnecessary code that can cause your site to be slow.
Over time, you have plugins that have been installed and deactivated in WordPress. This can also slow down your site over time.
A complete website redesign gives your site a fresh start, with clean code. That ensures that your site performs fast.
Make Your Slow Website Faster
A slow website can have huge consequences for your business. You can lose search rankings, traffic, conversions, and sales.
Yes, a slow website impacts your bottom line. Fortunately, there is something you can do about.
While there are a few things that you can do on your own to speed up your website, a complete redesign is often the best way to speed up your site. This way, you’re giving your site a complete refresh and you know that the backend of the site is clean and performs well.
Are you ready to make your site faster? Contact us today to find out about our web design services.
