As a business owner, have you ever asked yourself, “How can I make my company stand out less?” Of course you haven’t. The last thing you want is for your business to go unnoticed, blending into the crowd of your competitors.

So then, why would you ever build your own website from a generic template that looks like a million other sites? More importantly, what effect do you think that will have on your digital marketing efforts?

If you’re serious about your business, a custom website design is not an optional investment. It’s essential to the success of your business website. To learn more reasons why you need custom web design, read on.

1. It’s Personalized For Your Audience

The most obvious advantage of a customized website is that it’s, well, customized! That is, it’s intentionally designed to work best for your specific audience.

Those who design generic, free website templates have no idea who you or your audience are. Such templates aren’t made for any specific person, company, or purpose.

They’re just there to look pretty. Therefore, they’re not made to help you achieve your website goals.

Conversely, the exact opposite is true of a custom website design. Custom websites are purposely designed with your company, your goals, and your audience in mind.

Furthermore, a good custom web design company will have extensive knowledge and experience with SEO and digital marketing. In short, it’s our job to make you succeed. And we’re very good at it.

2. It Gets Better Results

As we said, your custom website is intentionally designed for optimum results. And we have the evidence to back it up.

Studies have shown that improving the user experience of your website can improve your conversion rates by up to 400%. And there’s no better user experience you can ask for than one that’s custom made for your users.

Besides, perhaps conversions aren’t your only goal. Every company is different and has different hopes for their website.

A professional website design company will help with these, too. They’re there to make all your unique plans and hopes become realities.

3. You Get Better Support

What do you do when your template-based, DIY site starts having issues? What if certain pages don’t load or features don’t work?

Well, you’re on your own, that’s what. So you better hope you don’t have any cyberattacks or other website security threats. When you build your own website, these issues are your responsibility.

That’s not usually the case when you work with a custom website design company. They generally set you up for success—both for now and for the future.

They’ll almost certainly show you how to make changes, software upgrades, and other updates to your site. Some may even offer ongoing support and make these changes for you. Check with your custom website design agency for specific details about this.

Get an Edge Over Your Competitors With a Custom Website Design

A custom website design company gives you the edge you need to outshine your competitors. To get started with our custom web design services, contact us here. We’ll design you the best website possible for your customers and your specific company goals.