Whether you are going through a redesign for your small business website or you are getting a brand new site, there will be a few features that need to be incorporated. While each brand will need to consider what goals they want to achieve with their Nashville website design from marketing to customer convenience, here is a list of a few of the essentials features that your business should focus on.

#1: Mobile SEO

It does not matter what kind of small business web design in Nashville you are creating; you need to focus on mobile SEO and ensuring that the layout is responsive to all size screens. More than half of the people searching for businesses online are doing so via smartphone or tablet, and you will need to factor in mobile SEO features into your web design.

#2: Simple navigation

We cannot stress enough how important it is that you keep navigation features simple and that you seamlessly guide your visitors towards the next steps you want them to take. If you want them to schedule a free consultation or make sure they do not abandon their cart, then make those options available on all of the pages and easy to see.

#3: Security badges

Online security for your small business Nashville website design is going to be vital because more and more people are paying attention to this – especially if you are accepting personal information. People are becoming more cautious about the websites they trust, so make sure you have solid online security in place and displayed.

#4: Business personality

One way to stand out from the competition is to add those personal touches that make your brand, well, your brand! Make sure you add personal touches like images of you and your team, the businesses story on the About Page, and testimonials from clients that have worked with you. However, be mindful that you don’t get too carried away and only focus on who you are as a company. You still need to incorporate the information that people are searching for when it pertains to your business services.

#5: Professionalism

While you want your brand to have plenty of personality, and we know that each small business will be unique, you also want to ensure your Nashville web design is professional. Invest in sophisticated design features that will set you apart from the competitors whether you are a company that gives white water rafting tours or you are a financial advisor for people that are retiring.

#6: Contact information

This may seem like a no-brainer, but trust that some businesses don’t make their contact information readily available on their website design in Nashville, and it can cost some serious business. Even if you have a contact form available in your navigation or sidebars, make sure you also have a phone number and email address visible.