One of the most unexpected things about learning to advertise your website to potential customers is how passive the process is. We have been brought up on loud Coca Cola Christmas ads and people shouting at you on TV about discount mattresses.
If you are looking to advertise your website to potential customers on the internet, you cannot shout. You have to engage with clever, orchestrated, and almost passive methods for communicating with your target consumers.
Keep reading to learn more.
1. The Google Search Console Helps Google Promote Your Website
If you add your website to the Google Search Console, you may request to have your website crawled, you may submit sitemaps and submit new URLs. It tells you if your website has errors and enables you to validate your web pages when you have fixed them.
If your web pages are crawled and indexed by Google and have no errors, then your website is free to rise up through the search engine results. It enables your SEO (Search Engine Optimization) to grow organically, which in essence enables Google to promote your website for you on their own search engine.
2. Get A Free Blogger Blog and Start Blogging
The great thing about Blogger is that it is one of the genuinely free ways to advertise your website and your company. You may start a Blogger blog and get a free domain name, hosting, and content management system.
It is not like Wix, WordPress, Yola, etc., where it is free for a year or free for a few pages. You can upload as much as you like to your Blogger blog. It has unlimited bandwidth (as many visitors as you like), and you will never have to pay or renew and pay.
Write blog posts on a weekly basis. Pick a genre, market area, and topic that appeals to your target consumer. For example, if your target consumer is macho motorbike buyers, then write blog posts about Jason Statham and Dwayne Johnson movies.
Most people put Google AdSense ads between their posts because Blogger makes it very easy to do so, but you can also add your own ads. Create your own image ads and links to your company and your products. Your Blogger blog almost starts to act like an ambassador for your website, company, and products.
3. Advertise your Website with a Facebook Fan Page
There are many temporary ways to promote your website, but if you are willing to invest your time and effort, then you should start a Facebook Fan Page.
Many people are going to tell you that you should pay to promote your Facebook Fan Page, but the truth is that you do not have to. All you have to do is keep posting to your fan page around once per week or fortnight and it will naturally attract traffic that funnels back to your website.
4. Piggyback Your Ads with Other People
If you are learning how to advertise your website offline, then research into leaflet delivery companies. Find other local businesses and split the costs. You could have two companies advertised on one side and two on the other side. If you are using offline marketing, then learn, how to advertise your website with QR codes too.
5. Marketing Your Website with Social Media Influencers
Persuade or pay social media influencers to promote your web site. Even small-time influencers on Twitter and YouTube are enough to have a big impact on your website’s and company’s popularity because they can communicate directly with your target audience.
The bigger the better is always the case too. For example, PewDiePie, the biggest YouTube influencer in history turned an indie game FLT (Faster Than Light) into a game that is so popular that FLT is now a gaming genre. Now people say a game is 4X-like, Rogue-like and FTL-like.
Look to the Long Term
If you want to advertise your website and make a big splash, then you need to spend big bucks. If you want to advertise on a reasonable budget, then you need to take a long-term outlook, and you need to focus more on targeting rather than blanket exposure. The great thing about the methods listed in this article is that they are fairly low cost and most can be implemented over a number of years.
If you are looking for more information on marketing and especially on finding the right target audience, then you need to check out our digital marketing services.