In this digital era, consumers have more options than ever before. If they stumble over a website that takes ages to load or fails to meet their expectations, they’ll simply move on to another site.

Up to 94 percent of first impressions are related to web design elements, which is why having a professional site is more important than ever before.

As a business owner or website manager, you only have 50 milliseconds to make a great first impression. That’s how little it takes for the average person to form an opinion about your site.

Customers no longer have the time and patience to deal with poor navigation, slow loading pages, and technical glitches. Bad web design can hurt your branding efforts and affect the user experience. It can also negatively impact your search engine rankings and website traffic.

If you want to remain competitive, prioritize quality web design. It could mean the difference between success and failure. Here’s why you should hire a web designer in Nashville.

1. Get a Custom Design

WordPress alone features thousands of free and premium themes in every niche you can think of — but everyone else is using them.

Ready-made templates are limited in terms of design, colors, features, and other key aspects. Do you really want your website to look like hundreds of other sites out there?

A skilled web designer can customize each and every element on your business site. They’ll request information about your products or services, research your niche, and create a design that aligns with your goals.

2. Save Time and Money

Installing a ready-made template takes seconds. Customizing it is a whole different story. Depending on its complexity, it can take you days or even weeks to make it work properly.

Another option is to create a website from scratch, but that’s even more time-consuming. Plus, you need strong programming skills and in-depth knowledge of the latest web technologies.

Web design services will not only free up your time but also save you money and leave out the guesswork. A professional can customize your website according to your needs, fix common bugs, and implement the best web practices.

3. Maximize Your SEO Efforts

Experienced web designers know the ins and outs of search engine optimization. They’ll code with SEO in mind to ensure that your website is mobile-friendly and loads quickly. This can help you get more traffic and boost your online exposure down the road.

Nearly half of eCommerce revenue comes from mobile devices. Furthermore, Google prioritizes websites that are responsible and mobile-friendly.

A web designer will make sure that your website looks great on any device, not just on laptops and desktop computer. As a result, you’ll get more page views and lower bounce rates while providing a superior customer experience.

Hire a Web Designer to Grow Your Business

Whether you own a brick-and-mortar store or an online business, having a website is a must. Think of it as your virtual business card. It reflects your mission and core values, showcases what you have to offers, and conveys your message to the target audience.

Hire a web designer to make sure your website performs at its best. A beautiful site can help you build trust, boost your reputation, and increase brand awareness. Plus, it will support your marketing efforts and make it easier to engage with potential clients.

Need more proof? Check out our portfolio to see what we can do for your business!