You think your business marketing is on point, but you are noticing less engagement than your competitors. Because of this, you may wonder what you are doing wrong. Instead, think about what you aren’t doing yet. Video marketing is increasingly the most popular way to advertise your business. Don’t believe it?
Here are five ways video marketing helps your business thrive.
1. Your SEO Will Fly High
With video marketing, your SEO reaches higher rankings than it does without using video. The videos on your website or social media do help increase your ratings.
Here’s why: the more time a person spends on your page, the more Google sees that your website is a place to be.
Besides, if a customer watches a video on one of your landing pages, they may find themselves browsing through other pages too. This increases your search engine rankings on Google too.
2. It Engages Your Audience
One of the best things about video content marketing is that it is an easy way to engage your audience. Social media platforms like Facebook, Instagram, TikTok, and more are the best places to engage with your audience.
Take it from Twitter: they noticed that users who encounter a video tweet will spend more time engaging with it (watching it) than scrolling past it. That tweet has ten times more engagement than a tweet without a video.
Video marketing on social media is a must if you want your brand to succeed. Our social media marketing services can get you started on the right path.
3. It Builds Trust
A great facet of video marketing is that it helps build trust between the consumer and you!
When the consumer sees a video on your social media pages or website, then they see your business put the time in to make that video with the customer in mind.
4. Customers Remember Visuals Better
64% of clients will buy a product after they watch a video about it instead of reading about it. The facts are there, so why not listen to them?
As the world grows increasingly more digital with each passing year, it is easy to get screen fatigue from reading so much on the screen. Make it easy on your customer’s eyes by using video marketing for your products.
5. It Converts Those on the Fence
If people view your business’s videos, they are more likely to buy your products after watching those videos.
This is called conversion, and it works! The people who decide to hop on your brand’s bandwagon after watching your video marketing are the ones who followed through on the intent behind your video: to get more customers.
5 Reasons to Use Video Marketing
These are five ways video marketing will help your business (and five reasons why you should use it now). If you want your brand to succeed, video marketing is the next step you need to take.
Give us a call today to discuss your marketing desires!