Whether you have a store full of products off and online for customers or you provide a service that patients come in for such as teeth whitening, you need a Nashville website design that inspires people to convert and not just window shop. Your web design is a vital marketing tool, and all too often, small business owners don’t utilize all of the potentials. While bringing visitors is an important aspect of seeing an ROI, what you really need to strive for is for those visitors to do more than browse. Here are a few tips to get more conversions from visitors that often stick to window-shopping.
Clean up your web design
The first step to lowering your bounce rate and getting conversions is to clean up your Nashville website design and make it easy to navigate through. In many cases, small business owners wonder why so many people visit their website without getting the results that increase revenue, and one of the primary culprits is too many distractions.
If you are sending your customers in a million different directions such as links to other websites and social media feeds, you could simply be taking them away from the sale prematurely, causing customers to lose interest or forget what they were searching for in the first place.
Have a clear purpose
If you are not sure what steps to take when cleaning up your Nashville web design, then go ahead and grab a pen and paper and write down a clear purpose for your small business site. Is your goal to inform potential patients about your medical services and provide them with a simple contact form to schedule an appointment? Then you probably do not need a detailed landing page for every ailment they may have and a ton of links to Web MD.
Give an incentive
One reason people pause before they make a purchase or take advantage of a service is the cost, especially if they have never done business with you before. Take the time to give new visitors an incentive such as a percentage off their first spa treatment or a buy one get one free promotion for a product to entice them to make the conversion. Once they have had a positive experience with your company, they are more likely to purchase from you again without an incentive.
Make sure your website is secure
With more people concerned about giving sensitive information online, you should ensure that you have a safe website design in Nashville. Beyond implementing these security measures for customers, you need to show them through badges and security page agreements. When customers know they can share information with you online such as credit card numbers and home addresses, they will be more likely to make the purchase.
Be the solution your competition isn’t
When you offer the same thing as everyone else in your industry on your Nashville website design, it’s time to look at the competition. Don’t look at what they do offer as much as you look at what they don’t. Find the gap that needs to be filled and then take action to be the solution.
