These days, there is no doubt about it – your Nashville website design must be conversion-friendly. There is too much noise and traffic online, and it moves fast. If your web design isn’t gaining conversions, then it is time to find out why and correct the problems. While there are a lot of reasons that your site isn’t gaining conversions, here we look at a few places that you should check. And if you still aren’t sure what the problem is, you can reach out to a professional Nashville website design company to get to the root of the issue.
Check your bounce rate
Your bounce rate will let you know if people are coming to your website and leaving fast or if they are sticking around. If you have a high bounce rate, that means that people visit and leave quickly. A high bounce rate can be due to the web design being optimized for the wrong keywords, and when they arrive at your site, it is not what they were looking for. It can also be due to slow upload times and a cluttered design.
Have a clear call to action
Make sure you have a clear call to action because people may visit your web design, look around and learn about you, but not really understand what they should do next to enlist your services. Each page should have a clear purpose, and the visitor should know where to go to reach the next stage of the transaction.
Keep the web design simple
The simpler you keep your web design, the more potential customers will be able to focus on the areas that you are highlighting. Not knowing where to place attention can cause people to leave your website design in Nashville. If your website is cluttered and it is difficult to find the link or landing page that leads to the conversion, trust that people aren’t going to stick around to find it.
Don’t send people off of your website
While it may seem like a good idea to showcase all of your social media accounts or send people to a resource that you love to use, this can lead to sending people off your Nashville website design. It is so easy to get distracted online, and your goal should be to get people to focus on your brand and converting on your site.
Strategically guide visitors to the conversion point
Make sure that you are strategic in your website design and that you are directing visitors to the conversion point. On your primary landing page, you don’t need to direct people to more than one or two places, and they should align with what people are searching for. You can provide a page about the company and one with all of the services that you offer, and on both have a convenient contact form. If you have a lot you want to put out there, consider putting the extras at the bottom of the page for re-occurring visitors.
