Although it may come as a surprise to some, developing the perfect logo for your brand takes a notable amount of planning and effort. After all, you’re attempting to provide insight into who your company is through a small, often minimalist picture.
In addition to choosing the right color, text, and image, you’ll also need to be aware of current logo trends so that your company’s logo doesn’t look outdated.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about logo design trends to watch out for in 2020.
The simplicity of line art in logo design allows you to say a lot with just a picture. This doesn’t mean that the design of the logo itself has to be simple, though.
Artwork like animals, trees, and other relatively complex designs are still a possibility through line art. Creating a detailed image out of the bare minimum (especially if the line art is one color/thickness) is sure to be attention-grabbing in 2020.
Sometimes, less is more when it comes to logo design. Rather than focusing on creating the perfect detailed artwork, the empty space within the logo can finish the image for you.
For example, you could create a city skyline by only drawing the outline of the buildings and using solid rectangles for the windows. Or, you could cut out part of a solid-colored circle to create the silhouette of an animal.
Regardless of how you choose to incorporate negative space, your logo will look clean and complete if done correctly.
Pictures aren’t always eye-catching enough, especially if it can be difficult at first to discern what your logo is. Instead, you have the opportunity to include bold typography to further emphasize your brand’s impression.
In fact, some company logos consist only of bold text.
The type of font you choose is crucial, though, and it’s not uncommon for brands to create a custom font for added uniqueness.
This style isn’t anything new, but it’s projected to make a resurgence in 2020.
The use of hard angles for outlines (especially rectangles) is a solid way to emphasize the rest of your brand’s logo. This process could be thought of as ‘framing’ and allows you to add extra character to your design without creating too much clutter.
It’s hard to go wrong with this type of design, and you can even use other elements of your logo’s art to create the geometric shape you desire.
Logo Design Trends Will Constantly Change
So it’s important to stay up to date.
With the above information about logo design trends in mind, you’ll be well on your way to developing the perfect contemporary logo for your business (even if it only means making small changes to your existing one).
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