Getting a website design in Nashville is a wise investment for small businesses. There are many advantages for both the business and your customer base. Making it easy for current and potential customers to find out information online about you, set up appointments, pay for services, get directions, and much more gives your conversion rate a boost. However, just because you had a Nashville website design set up years ago, doesn’t mean that it is as effective as it could be. If you’ve been wondering if it’s time for an update, here are a few questions you can ask yourself.
When was the last time you had a web design update?
If you can’t think of the last time you updated your Nashville web design, then chances are – it’s time. Whether you need to bring the design elements to meet the current trends or the information about your business is dated, carve out some time and either schedule some time with a professional or sit down and start adjusting the dated areas. You can also take the time to send emails and promote the new Nashville web design via social media to invite people to visit.
How fast is your business growing?
If your business is growing each year and you haven’t updated your website design during that time, you could be missing out. To keep up with the competition as well as to compete with larger companies, it’s essential that your web design grows with your business and doesn’t get stale. Trust that people are going to continue to look online to find you and you want them to see a website that represents all aspects of your brand professionally.
What is your goal for conversion rates?
If you don’t have a goal for conversion rates, it’s time to start making one, and if you do, but aren’t moving the needle, it may be a sign that you need an update. Start paying closer attention to your websites conversion rate because that is one of the primary purposes for having an online presence. By spending time with the numbers, you’ll find that you come up with a more realistic solution to increase your conversions and traffic.
Do you have customer feedback?
If you have had customers reach out and let you know that they would love more product information on your website, or if you have noticed that you receive many common questions that are easily answered with a Q&A page on your website, it’s time to have a Nashville web design update. Listen to customer feedback and apply this when it makes sense.
Have you used a web designer for any projects?
If you’ve never used a professional web designer before, now is the ideal time because prices are affordable and you can get what you need without paying for what you don’t. Whether you want to incorporate a lead magnet into your design, update your logo, or are ready for a completely new web design, the pros can get the project done faster and more efficiently. This saves you time and lets you focus on other aspects of your business.
