You may love the way your web design in Nashville looks, but have you thought about the words that are on the page? When people start to dig into your business and what you are all about, they are going to read the content to learn more. In fact, your content can enhance your website design when you do it right. Here we check out a few tips that will help your content pop off the page and grab the attention of your ideal customer.
Use active voice instead of passive voice
You don’t always have to use active voice, but when you can, you should. Readers engage more when something is written in active voice because the sentences are clearer and crisper. Plus, active voice reduces the number of words, so you get your point across without clouding the purpose of each sentence. While there are times for passive voice to be present, be mindful that you keep an eye how often you use it.
Focus on quality images
The images that you pair with your content are going to be a big part of the message that you are trying to get across. When the images make sense paired with the text and are visually clear, you’ll get more action. In the same vein, if they are fuzzy and have nothing to do with your brand or the text, people will scratch their head and leave. Be mindful of how many images you are using on your website design in Nashville to ensure you don’t clutter or distract readers, but use them when they serve a purpose.
Give your audience information they can use
There is a lot of information out there, and it’s essential that you choose information that your audience can use and are looking for. If every other company in your industry has the same articles, try to find the gap that hasn’t yet been filled. Focus your content on these needs, and expand on current content to ensure you are giving the traffic that comes to your Nashville website design more than others.
Write evergreen content
One way to keep your web design up-to-date with very little work is to create evergreen content. In some industries, this can be difficult, but where you can make sure that the tutorials, blogs, and everything in between is timeless and useful. Make sure these are properly optimized to ensure they keep people visiting your website for years to come.
Go above and beyond the competition
Check out the competition and see what they are putting out there for visitors, and then you know the areas to expand beyond their reach. Because you will be competing for the same audience, you’ll find that people will read from many website designs in Nashville to get a complete answer. If you can go ahead and give them the full amount of information they are looking for, then you don’t have to worry about visitors leaving you to get the rest of the data from the competition.
