Email is still one of the most effective ways to reach people and gain conversions, and if you’ve been ignoring it, it’s time to put it back on the front burner. As you grow your email list, you should use your website design in Nashville to help with your efforts. One of the best ways that you can add email addresses to your list is to provide a lead magnet.
Think of a lead magnet like an exchange because it is not something that you create and give away for free (even though it may seem that way), you are getting an email address of a potential conversion, and this can result in new and loyal customers. Here are a few ideas for lead magnets that you can make available on your Nashville website design and social media.
A free consultation
There are some businesses that can easily provide a free consultation for the first visit or give someone thirty complimentary minutes of one on one time before deciding if they want to utilize your services. Everyone from lawyers to medical spas can collect emails and in-depth information during the consultation that refine marketing and grow your email list.
An e-book or white paper
Provide your Nashville web design traffic with the chance to get a free e-book or white paper that provide them with information about your industry that is difficult for them to obtain on their own. This will not only help grow your email list, but it will show your audience that you are an authority in the industry.
A helpful template
There are a lot of people that need help organizing calendars and finances online, and when you provide a helpful template they can download, they’ll gladly provide you with their email. Bookkeepers and accountants, as well as daycares, can all provide benefits like this for potential clients to grow their email list.
Access to a forum
While not all people have a forum as part of their website design in Nashville, but if you do, then you should ask for an email so that people can sign in and join the conversation. You’ll discover that you can gain some invaluable insight into your customer base when you incorporate this into your email, and you are able to get in front of your audience by being part of the conversation.
A coupon or special discount
People are always trying to find ways to save money, and one of the best methods to grab the attention of potential customers is to give them a discount in exchange for an email address. You can also run monthly or quarterly specials to ensure that you stay in front of them throughout the year.
Of course, there are many other lead magnets that you can place on your website design in Nashville. Just be sure you are giving your customers something that is useful and remember a lead magnet is more than a freebie because you are getting an email address, and that can result in a conversion and loyal customer.
