Your small business web design should be hard at work building customer relationships and increasing revenue. After all, a Nashville web design is an investment that you want to see a return on. However, not all web designs are going to be successful, and it’s important that you continue to test your SEO efforts to ensure you’re using the best techniques. Here are a few tips that will help you get an edge on the competition and a boost in sales.

Make it easy for people to reach you

You should have numerous ways for people to contact you from email to a phone number, and if these aren’t clear as day on your website, you’ll want to redesign it so they are. If you offer free quotes or consultations then put the contact form in a sidebar, so your visitors don’t even have to leave the page to give you their information. The easier you make this for them, the more inquiries you’ll have.

Keep it simple so you don’t distract and overwhelm visitors

You don’t want to over-promote yourself and give customers too many choices. Multiple studies have been done over the years about the fact that people tend to get overwhelmed when they have too much stimulation. If they don’t know where to turn to next, they’ll generally leave. People can only focus on so much at time, and it’s important that you use your white space to your advantage. Basically, you need to keep navigation simple and cut out the unnecessary fluff.

Navigation should guide customers towards the final transaction

Beyond keeping it simple for traffic, you want your navigation to guide them to a particular place. This is another reason you don’t want to have too many options for people to click on when they land on your home page. Remember, you don’t have to put every landing page in the top navigation. For example, you can put your about page and blog in the bottom footer so that your services page sticks out more as the first place that should be clicked on.

Give people videos over long text (or give them both)

Videos are big right now and they will only continue to grow in popularity. Plus, they’re an excellent way to build trust because people will be able to see and hear you instead of just reading the text that you provide. You can use videos to introduce your company and send a positive welcome message to your visitors, or you can provide tutorials that are useful to your target audience.

For example, if you’re a dentist, you can teach people the best techniques for flossing through a long article with images, and can also have a video so that people can get a better understanding of the process.

It’s all about the visitors experience when it comes to your Nashville web design, and by applying the tips above, you’ll find that your target market is happier and more willing to reach out to you.

To learn more give us a call by visiting our contact us page or by finding us on Bing or Bizwiki