Instagram and Facebook are two of the most popular social media platforms for businesses of all sizes, and they can enhance your marketing efforts and bring potential customers to your website design in Nashville. However, it can be tough to see the results of your social media efforts because there is so much noise on people’s feeds, and less attention is spent when looking at ads. This is why it is so vital that you make your posts pop and you use the best practices, and here are a few tips to help get you started.
Utilize your blog
While you should already have a plan in place for your social media account, one of your goals should be to bring people to your website design in Nashville. You can achieve this by utilizing your blog and creating posts that are eye-catching and informative, and then sharing them on social media.
Post at popular times
Be mindful about your posting times because there is a science to the best days and hours to post are. If you truly want to make the most of your Instagram and Facebook accounts, then spend a little time doing the research to find out more about when your audience is looking online. Often Mondays, Tuesday, and Wednesdays are going to be the least effective, and Thursdays, Fridays, and the weekend are the most effective.
Like other people’s posts
You should not just expect people to like your posts and never give the thumbs up or a heart to those that follow you. The more you engage with your audience in a positive way, the more they will notice and reciprocate. Plus, when you pay attention to what customers post, you will have a better idea of what they like and use it to enhance your marketing plan and website design in Nashville.
Get the images right
Images are crucial when it comes to social media because people quickly scan through their feed, only glancing at the posts until they find one that grabs their attention. Often stock images won’t get much action, but quality photos that showcase the real depth of your company are appreciated.
Let the experts help
When you aren’t sure of the best methods of posting or you simply don’t have time to dedicated to your Instagram and Facebook account, you can let the experts help. Check out the services offered by a Nashville web design company, and let them build a social media strategy and execute it so that you can focus on other aspects of your business.
Find the best tools
There is a lot of amazing social media tools that you can use to help make the social media process run smoother. You can load all of your posts in a helpful tool and then set them to a calendar, so you do not have to post in real time. This way you are not strapped to your computer waiting for 3pm on a Wednesday to send that sales ad out or to launch your monthly contest.
