There is one thing that small businesses can’t get enough of, and that’s leads that gain new customers. Generating online leads through your Nashville web design, social media, and email marketing is going to be essential for your growth. However, it’s not always the easiest thing to achieve, and it will take a lot of time and effort. The first thing you’ll want to do is come up with a budget before you design a customer acquisition plan, so you’ll have a better idea of where you want to put your money, and you can measure your ROI. Once you have your marketing budget set, here are four elements that you need to incorporate into your lead generation strategy.
#1: A plan to handle growth
Every small business customer acquisition strategy will bring in a different number of people and be executed uniquely. But not many people have a plan for the growth that they hope to achieve. If you’re designing a plan to generate more leads and gain clients, then you’ll want to be prepared to put in the extra time to ensure they are well taken care of.
For example, if you’re an accountant, and you decide to offer free thirty-minute phone consultations for small businesses in the month of September, you have to make sure you’re available to handle the volume of calls coming in. This may require you to hire someone extra for that month. And if you don’t think you have that in your budget, or you don’t believe the consultations will bring in enough clients to cover the cost, then you may want to rethink your tactic.
#2: Focus on quality traffic – not quantity
It feels good to see that you have a lot of traffic. Unfortunately, that’s not a sign that you’re gaining those precious leads that turn into conversions. Wouldn’t you rather bring five people to your business website that convert versus a thousand people that are just visiting? Yep, us too!
#3: Pinpoint your audience
The best way to focus on capturing quality traffic is to identify your ideal customer and then design your plan around them. You can even segment potential customers by their age, gender, career, and other factors that will give you the advantage of pinpointing what drives people to convert. You can then strategically use this for social media, blog posts, articulating emails, and selecting images.
#4: A quality Nashville web design
Many times, the goal of customer acquisition plans is to get people to come to your Nashville web design and fill out a contact form, call you for a consultation, or buy a product. If your web design isn’t professional looking and easy to navigate, all of your efforts to gain leads will be in vain because people won’t stick around if you don’t look legit online. You can have an expert update your web design in Nashville, or you can refresh it with newer images and content (and less clutter). Either way, before you execute your plan, make sure your website is professional and high-quality.
