Having a web design in Nashville is a vital part of small business success, but for many people, each component is a struggle depending on the learning curve and what you hope to achieve. While there are a ton of tricks and tips out there when it comes to designing a website, not all of them are going to be easy. However, there are a few effortless Nashville web design ideas that almost anyone can apply, and here we list just 6 of those.
#1: Keep font size and style simple
Fonts are fun to play around with, and they can help build your brand identity, but, be mindful that you don’t overdo it. The font sizes that you choose don’t have to be too cute, trendy, or wild. The most important features to think about when it comes to Nashville web designs is that the fonts are consistent throughout the pages because too many different fonts are distracting to the reader. You should also make sure that the font size is big enough for people to read because if it’s too small, no one is going to read the words on the page.
#2: Keep mobile users at the forefront of your mind
Mobile users are only increasing, and by 2020 it’s predicted that 88% of North Americans are going to be using smartphones for searching online. You don’t want to miss out on those numbers, so be sure you are placing focus on a responsive web design in Nashville. When you do this, you’ll see an increase in conversions because your reach will go beyond desktops.
#3: Don’t fear white space
Some people feel that they need to fill every part of the page with something whether it’s a color, logo, words, images, and more. However, you don’t have to do this. Simple put in the important information and leave the rest clean.
#4: Only focus on navigation and customer experience
If you only have time for two things when it comes to web design in Nashville – it’s navigation and customer experience. You want to guide customers towards the conversion and give them the information, security, and ease of use that you would expect from a professional small business.
#5: Take calculated risks
If you have a website design in Nashville that isn’t getting the results you hope for, it’s time to start taking a few calculated risks and change things up. Test the ease of navigation for your customers, and then change the aspects that are slowing down conversions such as too many fields on the contact form or confusion when it comes to where to go next.
#6: Save time and hire the pros
What’s more effortless than hiring a professional to bring your Nashville web design to life? If you really want to make the most of your website and save time in the process, reach out to professional website builders and marketers, even if it’s just for a consultation. You’ll find that the best SEO companies customize their packages and can give you the services that make sense for your industry so that you stand out above the competition.
