Running a Facebook contest is a great way to get your current customer base involved as well as bring a few new customers on board. Many brands have found online success with giveaways, sweepstakes, and fun contests, and you can utilize these once a year or multiple times a month depending on your businesses success with them. You will find they complement other online efforts nicely like your Nashville web design and break up the monotony of sales ads that can overwhelm and even annoy customers. Here we start you out with five tips so that you find success when you run a Facebook contest.
#1: Follow the rules!
The last thing you want to happen when you run a contest on Facebook, or any social media platform for that matter, is to get kicked off because you are not following the rules. While the rule list is long, take the time to read this in detail. There will be cases when sharing the post as an entry or contacting the winner through messenger is not allowed, and knowing this will prevent problems in the future. You will also be asked to follow regulations such as providing a disclaimer.
#2: Have a purpose
While the contest will be designed to get in front of your audience and show your current customers appreciation, make sure you have a clear goal that will improve your marketing strategy. Whether you want to capture an email to grow your list or you would like some detailed information via a customer survey, make sure you have a way to gather information and apply it with purpose.
#3: Set clear guidelines
On your Nashville web design and social media account, make sure you set clear guidelines such as how to enter, how and when you announce the winner, the time frame of the contest, and what the prize is. You will want to use brevity to ensure all of the guidelines are read, but be sure you do not leave any vital information out.
#4: Choose the prize wisely
The prize that you select should be carefully chosen because you will want it to be worth entering as well as eye-catching. Plan ahead so that you can get prizes like tickets to a sold out sporting event or concert, and to ensure your timing is right. Let’s say you own a fine jewelry store, and you decide that you are going to give a man’s wristwatch away. When do you think you would get more people entering, a random day in January or right before Father’s Day? Be strategic with your prize and timing to get best results, and make sure you are giving away something your target market would love.
#5: Measure the data
Once the contest is complete and you have announced the winner on your Nashville website design and Facebook, you can take a look at the data as a whole, and plan your next contest. The more data you gather, the more refined each contest will be, and soon this could take over as your most effective marketing technique!
