These days, more people than ever have their smartphone on them, ready to capture a video at a moment’s notice. And while this can be a great way to go viral with a candid recording, here we’re going to look at a more strategic way to make a video with your mobile device. So, if you want to add an element to your marketing plan that will promote your small business and help optimize your website, check out these steps to get started.

Step 1: Have a plan and practice

It doesn’t matter if you’re trying to achieve a professional or casual tone with your video – you have to make a plan to successfully get your message across to the viewer. Take the time to write the script, choose a well-lit setting, and get to know the features on your smartphone camera. Start taking videos of your pets or while your spouse is cooking dinner. Use these videos to get familiar with editing, audio, and all of those other features that will refine the recording.

Step 2: Steady as she goes

You know when you watch a shaky and out of focus video that an amateur is behind the camera. In some cases, such as extreme weather and home videos, we accept this. However, when it comes to a video to help promote and optimize your small business, you want a steady and easy-to-view message. It’s a good idea to invest in a tripod or selfie stick that is designed to hold a smartphone for a steady recording.

Step 3: Utilize video apps

If your video is steady and taken in a well-lit setting, but you still would like to do more tweaking to it than the editing features on your camera will allow, then look into some of the video apps available. While you can get some of these apps for free, there are also paying options that can enhance your efforts.

Step 4: Listen to the audio

So many people take a fantastic video, but when you listen to the audio, it’s muffled and unclear. When it comes to making a video with a smartphone, you’ll find that you get best results when you use a separate device to capture the audio elements. If you don’t have the option to use a separate microphone, then take care in choosing your setting. Pick a quiet place that doesn’t have noise pollution such as interstate traffic and heavy winds.

Step 5: Give yourself plenty of time for the shoot

Once you’ve gathered all of your equipment and have a plan ready for the shoot, then make sure you schedule the day with plenty of time. You don’t want to rush through your video (especially the first one you ever make), and be left with something that you know could have been better. Don’t forget that shooting fantastic videos takes time and practice, and mistakes will be made. But the more you do it, the better you’ll become, and soon you’ll see the results that make all it all worth it.