As you continue to expand your small business, you should also be thinking about how you can enhance your Nashville website design to increase conversions. Live chat has been a successful tool used by businesses large and small, and it is one that you should consider when you want to provide outstanding customer service (and that’s the stuff that gets conversions). While live chat won’t make sense for every business, here are a few reasons why you should consider if it could be right for your website.

#1: Increased productivity and cost efficiency

Being able to provide customers with the information they need about products and services direct from the landing pages of your Nashville website design will mean more conversions. People will make confident purchase decisions much faster, and they won’t have to go to another website to get their specific questions answers. Every time a customer has to leave your website to gather more product information, the less likely they will be to come back to you to finalize the purchase.

On top of providing a more productive system for answering questions and addressing concerns, you will find that it is more cost efficient. You will find that having a service that provides live chat will be more affordable than spreading employees thin to cover all of the ground. Plus, you will be able to expand your reach with less effort because the live chat will be available 24/7, and in real time.

#2: You capture leads and common questions

When you utilize live chat with customers on your Nashville website design, you will have transcripts that you can use to help improve your customer service. You can identify the questions people have and create helpful content around the most common ones. You can also target the areas where people are not satisfied and work to improve those trouble spots in your customer support.

#3: Customers feel appreciated

When you provide your customers with conveniences like live chat, they won’t forget. The better you make each experience they have, the more they will come back to you. Quality customer service is one of the primary reasons people go back to the same brands and businesses time and time again.

#4: It’s a level above the competition

When you want to stand out as the best in your industry, then you will need to provide exceptional customer service and continue to adjust your techniques until they are refined. Live chat is an excellent addition to your Nashville website design as a tool to communicate even better with your ideal customers.

#5: Problems are resolved faster

The faster you get problems resolved, the better and live chat is designed to increase the speed at which customer issues are addressed in real time. People are quick to jump to review sites and social media to post about bad experiences, and you want to make sure you are proactive and defuse these quickly. When you incorporate live chat in your website design, there will be no downtime when it comes to working with the customer to achieve a positive outcome.