Everybody knows we live in the land of social media. With our noses in our phones and our fingers scrolling, it’s where a lot of our everyday action takes place.
Did you know over 4.48 billion people are using social media? That’s incredible, considering the world’s population is about 7.7 billion.
Then, guess how many hours those 4+ billion people tend to spend online? If you guessed a little over two hours per day, you’d be right. Think of how many people you could touch when you start to reap the benefits of social media marketing.
That’s precisely what we’re here to discuss today.
When you consider the statistics, it’s no wonder social media platforms are the fastest way to reach people. Billions of people spend hours there each day.
No other traditional means of marketing has as much outreach power as social media for businesses. Consider how a carefully edited, beautiful photo on Instagram can stop scroller in their tracks.
First, the image catches their eye. Then, they click on it. Then, they read the caption. The next thing you know, they’re visiting your website. It’s a powerful (and fast) tool to turn visitors into leads and leads into loyal customers.
Have you ever sent an email to a company and never heard back? We suppose it goes into that black hole where all the lost emails lie.
But, if you have a team that manages your social media, all those potential customers will feel heard with a swiftness that can’t be topped.
If someone is in charge of monitoring the comments, then those users will receive surprisingly fast replies. Also, the more you post a poll or a survey, the more you’ll see new leads clicking a, b, or c on those multiple-choice questions.
Using social media not only gets you seen and heard, but it also starts the conversation that’s required to win the marketing game.
Are there any merchants you frequent simply because you “love what they’re about”? Brand loyalty is a big deal, especially in markets that are saturated.
As you continue to lean into social media services and notice an uptick in followers, share some insight into your company. It’s not just about “pushing products.” Instead, you want to share about your brand, how it came to be, what you believe it, and more.
Spotlight new hires when they arrive. Post on social media when you’re hiring. These insights will bond people to your brand if your messaging is clear, consistent, and full of relatable values.
Improve Your SEO
All this leads us to the heart of the matter: SEO. When you write a new blog article, share it on social media. As people read, like, and share your content, it will drive more traffic to your site.
This, in turn, makes the gods at Google quite happy. Although it’s an indirect link, you can kind of consider social media to be the bridge between Google and your website. And, the more traction you see, the better your search engine rankings will be.
Enjoy the Benefits of Social Media Marketing
Considering it’s (mostly) free, why wouldn’t you want to leverage this powerful machine. With a smart plan in place, you can enjoy all the benefits of social media marketing today.
When you’re ready to hire a hard-working team to take you to the top of Google, we hope you’ll reach out to us. Here at All My Web Needs, we deliver our clients a 1,152% ROI with our three-step plan to online success.
It’s that simple. We look forward to helping you achieve online domination, as well!