Even if you have a fantastic web design in Nashville for your small business, social media is a marketing platform that you shouldn’t ignore. However, the question isn’t whether or not you should be on social media, it how much your small business should focus on it. You can get some real sales, leads, and results when you pay attention to online places like Facebook and Twitter. In the same vein, you can also waste a lot of valuable time. Here are a few tips on how to make sure that your small business is focusing on social media in a smart and time efficient way.

Make a plan before you post

Your business Facebook and social media accounts are different than your personal ones, and you want to make sure that you have a solid plan in place before you get going. Social media is complicated, and you need to clear a path that has specific goals laid out such as posting schedules, image ideas and creation, and much more before you begin your campaign. The more organized and refined your plan is, the better idea you’ll have of time and money spent so that you can calculate the ROI.

Collect the data and make sense of it

It’s not enough just to gather data – you need to make sense of it so that you can apply it to your next social media marketing plan. Customer qualities like engagement levels, personal tastes, and demographics can all be used for post creations, timing, and more. As you get further into your social media marketing plan, you’ll find the information that is most effective and valuable for your particular business.

Choose your platform wisely

You don’t have to be on every single social media feed out there. Start by selecting one or two, and once you have a handle on them and have seen results and success, you’ll be better equipped to cultivate a presence on a different platform. When choosing a social media outlet, there are a few things to keep in mind such as how tough the competition is, if your ideal customers are hanging out there, and what the rules are for advertisements.

Document your time

We’ve all been guilty of wasting a few minutes (if not hours) cruising around social media sites, and while this can be a great for gathering information, it can also be a huge time suck. When your time is on the marketing dollar, you should make a decision about how long you’re going to allow for the project, and how you’re going to document it the hours spent on. 

Have a Nashville web design company handle it

A Nashville web design company understands that your brand needs to be reflected on and off of your website, and social media is no exception. They’ll be able to guide you through the best methods and times for posting, as well as design a social media marketing plan based on your goals.