Nearly 80% of businesses are already using social media marketing. With social media, you can connect with customers and keep them informed. It’s not enough to start posting on Instagram or Facebook, though.

Instead, start using these five social media marketing trends for success in 2021. With these tips, you can stand out from the crowd.

You can boost brand awareness and start drawing more people to your business.

Remain relevant and social with these five trends today!

1. Live Streams and Stories

More businesses started adding live streams to their social media marketing strategies in light of social distancing. Going live can allow you to connect with customers in real-time. You can also use live streams and stories to leverage the fear of missing out (FOMO).

People will want to see your content before it disappears.

Use live streams to host a live Q&A session with your audience. Answering their questions could help them grow more comfortable with your brand. You can also use Q&A sessions to demonstrate your experience and expertise.

If you’re interested in the latest Instagram trends, try creating interactive stories. For example, you can post a poll or quiz. 

Interactive content can keep people engaged with your brand.

You can even use the answers you gather to make content in the future.

2. Virtual and Augmented Reality

Virtual and augmented reality can help you overcome social distancing, too. For example, you can create your own AR filters through Snapchat. As people create posts using your branded filters, you can boost brand awareness. 

Video content could represent 80% of all internet traffic by this year. Meanwhile, VR and AR traffic could increase 20-fold.

Using these social media marketing trends could help you generate more traffic and awareness. 

3. Social e-Commerce

If you’re following the latest Instagram trends, don’t neglect social e-Commerce. Consumers can now shop straight from their favorite social media apps.

You can use Instagram to share your products and boost immediate sales. 

4. Authenticity and Transparency

The rise in awareness regarding diversity issues has encouraged brands to consider inclusivity, authenticity, and transparency.

Demonstrate diversity within your content.

Then, use behind-the-scenes content to remain transparent. Don’t forget to stay true to your brand, too. 

5. Influencer Marketing

Consider working with influencers in your industry. You can leverage their existing brand trust and loyalty to boost your reach.

Don’t forget to post user-generated content (UGC), too. On-the-fence customers will realize people already love your brand. They might decide to try you out for themselves as a result.

Influencer marketing and UGC content are relatable. You can forge strong connections with your customers and generate more social proof, too!

Staying Social: 5 Social Media Marketing Trends for Success in 2021

Don’t fall behind online. Instead, stay social using these five social media marketing trends. Creating posts with these Instagram and Facebook trends in mind can help you remain relevant!

Looking for more ways to improve your digital marketing strategy? We can help.

Contact us today to give your business the boost it needs with creative digital marketing!