Almost all online experiences have one thing in common – they each start off as a phrase typed into a search bar. And so it only makes sense that if you set up a website for your brand, you must befriend the search engine to allow people to find you. Search engine optimization or SEO is the way to do it. However, there are several types of SEO you need to pay attention to.
This article outlines just a few of these important types, giving you insight into what you need to work on to get potential clients coming your way!
Let’s get started.
On-page SEO, as the name suggests has everything to do with what you (and your clients) can see instantly on your website when you open it.
This includes page titles, your H1 tags, your headings, your formatting, image titles, and more. All of these need to be optimized for the right keywords relevant to your brand and the interests of your target audience.
Off-page SEO has more to do with how you promote and present your brand. Some off-page SEO strategies include:
- Link-building: getting backlinks to your webpages through other websites and blogs
- Promotion and brand awareness: the more popular your brand is the higher you are likely to rank
- Guest posting: a way to backlink by publishing content with links directed to your site
These strategies are all about getting more people to trust your brand and increase awareness.
Technical SEO involves ensuring that your website is accessible and readable to all search engines. While your content may be equipped with all the right keywords, it will mean nothing if a search engine cannot crawl and index your page.
Through technical SEO, you must optimize your robots.txt, fix crawl errors and find potential threats, create an XML sitemap and create SEO friendly URLs and structures for your website.
Your web design also needs to be compatible and accessible to search engines. This includes working out designs that work effectively for both, desktop as well as mobile.
This type of SEO matters to small businesses or those with location-specific stores. This makes you accessible to potential customers within your region of interest.
Some local SEO strategies include adding your address and contact information to your web pages, creating a Google My Business account, adding your business to important internet directories, and promoting your business through specific local directories online.
To truly optimize your webpages for local SEO, you need in-depth research into location-relevant keywords and trends.
Every Type of SEO Matters
Well, now you’ve got a run-down on all the major types of SEO strategies there are. While some take priority over others during the initial stages of setting up a website or online business, in truth, you need to focus on all to get a higher rank.
Don’t worry though, at All My Web Needs, that’s exactly what we help businesses do. Get in touch with us today for a consultation on your SEO needs.