Did you know that 91% of websites receive no traffic at all from Google?
Small businesses can’t afford that lack of exposure in today’s digital-focused world.
To climb your way out of the chasm of obscurity, you’ll need a powerful SEO strategy. But what does that look like, and how exactly do you take the first step out of the shadows?
You’ve got questions and we have answers! Keep reading for everything you need to know about SEO for small businesses.
What is SEO?
SEO is an acronym for search engine optimization.
To summarize a complicated issue, SEO is the practice of tailoring your marketing to positively influence your rankings on search engines like Google, Bing, or Yahoo.
The more refined your SEO, the higher you’ll rank.
Is SEO for Small Businesses Really Important?
Absolutely! 82% of consumers research a product on the web before making a final purchasing decision.
Whether they check out your website or read a review, people want to make more well-informed decisions, and SEO is your way of helping them make that choice.
With an effective strategy, you can ensure that customers see your site before your competitors’ info.
As the owner of a small business, you know how important every dollar is. SEO is a way to give your brand a competitive advantage without breaking the bank.
What Factors Into SEO?
Think of SEO as the hydra of the marketing world. It has many heads with more popping up all the time.
It can be a lot to keep up with, to say the least, but there are a few constants you can count on.
Great web design is chief among them. Search engines reward businesses who go out of their way to provide customers with a fast, efficient browsing experience.
Likewise, you’ll have to make sure that your website works on mobile devices.
More web traffic comes from mobile devices than desktop computers at this point, so a mobile-first experience is paramount.
The backbone of SEO, however, comes in the form of content like blogs and videos. Your content serves a number of purposes.
It’s a great way to show off your products and knowledge, for one thing. But it’s also a chance to build your linking and keyword strategies to establish authority.
The more authority a site has, the more trustworthy a search engine deems it and the higher it ranks.
Can’t I Do That Myself?
Well, yes. But that doesn’t necessarily mean that you should.
As we mentioned before, SEO is quite complicated. It isn’t something you can master in a few hours. Learning the ins-and-outs of SEO takes years.
And since it’s changing all the time, it doesn’t take long for that knowledge to become outdated.
SEO services for small businesses take the frustration and guesswork out of creating an SEO strategy.
That means you’ll have more time to grow your business in other meaningful ways.
How Long Will it Take to Notice the Benefits?
There isn’t a definitive answer in all honesty.
Your SEO timeframe depends on a number of factors such as your pre-existing site, access to competitor research, and more.
It might take as long as several months to start noticing the impact of your SEO strategy. But rest assured, you’ll have such a high ROI that you won’t mind the wait.
Start Growing Your Business Today
To summarize what we’ve learned today, SEO is an integral part of any small business’ growth strategy. A strong web presence often translates to more foot traffic, and therefore, more sales.
Still, it isn’t always a good idea to brave the digital waters by yourself. That’s where we come in.
We specialize in SEO for small businesses and love helping companies just like yours grow. Contact us today to learn more!