Did you know that the majority of businesses are spending $5,000 a month on their SEO?

With new technologies coming into play, such as VR and voice search, it has never been more important to keep up-to-date with the latest SEO trends.

Discover our guide on the important SEO trends that you need to watch this year!

5 Important Search Engine Optimization Trends

It’s no secret that the landscape of SEO is constantly evolving.

Snooze and you will lose. That’s why it is essential to stay on top of the latest trends and know how to implement them into your marketing strategy.

You can still need to optimize your content creation, but make sure you are doing these things too.

1. Optimize Your Video Content

One of the most crucial SEO 2019 trends is video. You need to make sure that your business has compelling video content that is correctly optimized for your users to find it.

The best ways to optimize your video content include having an appropriate channel name and channel description. Also, remember to use relevant channel keywords.

2. Introduce or Enhance Your Voice Search

One of the latest SEO trends is the increased use of voice search. Users want to access the information and the content they need in easier ways, such as Google Home and Amazon’s Alexa.

To optimize your content for voice search, you need to concentrate your SEO on longer keywords (seven to nine keywords) that people use in conversations.

3. Ensure You Are Mobile Friendly

Since March 2018, Google has started to migrate sites to a mobile-first index. Meaning that your website needs to be mobile friendly

There are still single indexes for mobile and desktop versions, but mobile-first means that Google is using mobile versions to rank a site once it has been migrated.

 

4. Up Your Local Search Geo-Targeting Game

Local searches are crucial for businesses that rely on local customers. So you need to make sure your SEO is reflecting this. 

To optimize your local search, you need to make sure you indicate where your business operates. Local search targeting is improving and becoming more precise, which means you are able to target your key audience much easier.

5. Introduce More Long Form Content

In 2019, you need to introduce more long-form content to your website. This is because longer-form content has a greater possibility of earning quality backlinks. 

So not only do you need to introduce more long-form content, but to be the very best you also need to have valuable backlinks.

Do you need to update your SEO? Learn more about our SEO services and Google Ads services.

Keep Up-To-Date with the Latest SEO Trends

It’s hard to keep up with SEO changes, there are so many different ones each year.

But it is very important to keep up with the SEO trends because it will help to ensure you have an edge over all your competitors online. Which in turn leads to more sales and profit for your business.

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