There are around 74,000 individual search queries typed into Google every day. Each of these queries is an opportunity for businesses to be found by potential customers.
How can you make sure your company is getting found in the search engines? Through the strategic use of SEO at every stage of your company’s digital marketing funnel.
Continue reading to learn what SEO is and how you can use it at each stage of your company’s funnel.
What Is SEO?
SEO is an acronym for search engine optimization. It’s the act of purposefully getting your website to rank well in search engines using a variety of tactics.
What Is a Digital Marketing Funnel?
A digital marketing funnel is how you get people to transform from unaware of your company to a customer. This funnel looks a little different for each company but generally follows the same steps.
These steps include creating awareness, engaging, informing, and helping the customer decide your company is right for them.
Create Awareness in the Customer
To create awareness in the customer, you should be crafting SEO content that targets their questions relevant to your company. While you can mention your product or services as a solution, this content shouldn’t be overly pushy.
To properly craft these awareness articles, blogs, and social media posts, you need to understand your target audience. Who are they and what are their pain points?
Engage With the Customer
Once someone is aware of your company, you want to engage with them. A great way to begin doing this is through landing pages optimized for SEO. Optimizing these landing pages will help you generate more leads in the long-term.
Don’t forget the little things. Engage on social media by liking customer’s comments. Respond to some of them to create a unique sense of brand loyalty.
When sending out your newsletter, use software that allows you to personalize each email. Once your list has grown, segmentation is another useful marketing tactic.
Inform the Customer of Your Company
Now is the time to create content that is slightly more sales-oriented. You still don’t want to be pushy. SEO is primarily used as an inbound marketing tactic, which means you don’t want to purposefully sell as much as you want to make yourself valuable.
The point of content created for this stage of your digital marketing funnel is to let customers know your products or services can solve their problems.
Now is an excellent time to create guides and other informative content about your products. Of course, optimize all this content for the search engines, so it has a better chance of being found.
Help the Customer Decide on Your Company
Finally, you can use SEO to help the customer decide your company is the best solution to their issues. Using great call-to-actions (CTAs) is a natural, unobtrusive way to do this.
Remember, you should only be asking your customers to take one action. Keep the CTA short, clear, and to the point.
Still Have Questions About the Importance of SEO in Every Stage of Your Digital Marketing Funnel?
Search Engine Optimization is essential at every stage of your digital marketing funnel. SEO can create awareness, engage, and inform your customers. SEO can be used to help people decide your company is the best solution to their problems.
Do you have more questions about how SEO is important at every stage of your digital marketing funnel?
Contact us today. One of our associates would be happy to answer any questions you still have.