As a result of the pandemic, one in four companies will increase their marketing budget. Are you one of them?

If so, then it’s important to know about the types of digital marketing available to you. These methods can help boost your business even during this uncertain time.

Read on to learn about the top five trending digital marketing tactics.

1. SEO Marketing

When you need answers, where do you turn? Unless you’re a part of an older generation, you likely go to Google.

Because so many turn to search engines, it’s a great place to start with digital marketing.

SEO marketing stands for search engine optimization. SEO services help boost your organic website traffic. How? By optimizing your site and content, you can land a high-rank on Google and other search engines. As a result, more internet users will navigate to your site.

SEO strategies may include:

  • Optimizing your landing page
  • Creating content with specific keywords
  • Making user-driven content
  • Guest posting on other websites
  • Improving website speed

Your goal is to rank higher on search engines, which will drive more traffic.

2. E-Mail Campaigns

We all know how effective marketing by direct mail can be. But, did you know that you can get similar results through an e-mail campaign?

E-mail marketing happens when you send a message to a specific group of people. If you can send messages to a targeted group, then you can improve your results.

3. PPC Ads

PPC marketing stands for pay-per-click. This type of strategy means you’ll publish an ad campaign on someone’s website. You’ll pay the publisher each time someone clicks on your link.

In a way, you’re purchasing internet traffic rather than ‘earning’ it through SEO.

4. Content Marketing

Content marketing focuses on your customers and their needs. By creating online resources, you’re accomplishing several goals at once:

  • Building your brand
  • Establishing credibility
  • Generating trust in your industry
  • Advertising your services to potential customers
  • Improving your search engine ranking

To start content marketing, you need to identify what would be helpful to your customers. From there, start writing how-to guides, articles, or blog posts.

5. Social Media Marketing

An overwhelming 3.5 billion global citizens frequented social media in 2019. That’s over half of the Earth’s population!

That’s one reason why social media marketing can be great for your business! This strategy utilizes popular social media platforms to boost your brand and message. You can create advertisement campaigns, get followers, and gain leads all in one place.

Here are some of the biggest platforms to use right now:

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • SnapChat

This type of strategy is multi-faceted. You can use these platforms to engage customers, get reviews, and analyze consumers.

Types of Digital Marketing That Will Boost Your Business

These five types of digital marketing only scratch the surface. There are countless ways to boost your business by using the internet.

Due to the pandemic, digital marketing is more important than ever. If you’re not working on a strategy now, then you’re missing out. Reach out to our professionals now if you’re ready to make a big move with your business.