Last year, less than 40 percent of small businesses had an SEO strategy in place. Those business owners who already had one in place are ahead of the curve.

Adding a strategy isn’t the only step you need to take to get good SEO, though. Since SEO is always changing, you need to make sure you’re reviewing your strategy on a regular basis.

If your SEO campaign strategy isn’t delivering the results you want, it’s time to revisit it. These five tips will help you improve your SEO and your digital marketing as a whole.

1. Develop a Robust Link Strategy

First on the list of how to improve your SEO strategy is thinking about your link strategy. Links are key to good SEO for a few reasons. First, they help web crawlers map your site more effectively.

More importantly, good links help establish page authority. Incoming links are especially important in this regard. They tell search engines that other people think your content is a great resource.

It helps to get links from trusted sites. Of course, you can’t always get the New York Times to link to your product. You can develop backlinks in a few Google-approved ways, like guest blogging.

You should add these tactics for good link-building to your SEO strategy.

2. Add Web Design to SEO Strategy

Web design is an oft-overlooked part of a good SEO strategy. After all, isn’t SEO all about keywords and meta descriptions?

Not necessarily! Your web design plays a key role, especially with Google rolling out mobile-first indexing. A mobile-friendly site is more important than ever.

Design is what dictates your site’s mobile appearance. It also assists with functionality. Design may even play a role in website speed.

If you haven’t considered web design as part of your SEO strategy, now’s the time to add it. Tweaking your design or adopting a new one altogether could make your site friendlier for both SEO and your visitors.

3. Go Local with SEO

If you haven’t adopted a local SEO strategy yet, now’s a great time to consider it. More people are looking to shop with small businesses close to home. Many of them discover these businesses through local search.

You can capitalize on this trend by targeting local SEO. You’ll want to take a look at your Google My Business, as well as other business listings around the web. There are plenty of quality guides to local SEO.

Local SEO will help you rank for “near me” searches. These searches have high conversion rates, so don’t miss your future customers by forgetting about local SEO.

4. Focus on Content Development

Chief among SEO strategies and techniques has always been the development of great content. Today, content might mean blog posts. It can also mean:

  • eBooks and whitepapers
  • Infographics
  • Videos

Great content is what draws visitors to your site and converts them to customers. If you don’t have any content, how are you ranking for keyword searches?

Your SEO strategy should include a strong focus on creating consistently great content. You don’t need to blog every day, so long as you add quality content.

5. Measure and Revise

Digital marketing is much more measurable than traditional marketing tactics. The important part is keeping track of your SEO metrics.

Measuring tells you how you’re performing. Are you achieving your SEO goals? What’s working and what’s not?

With this information in hand, you can work on revising and tweaking your SEO strategy. Since SEO is always evolving, checking in and revising often is a good idea. Be sure to stay up to date.

Build in resources, like time and budget, for strategy review and revisions.

Reach Your Future Customers

If your site hasn’t been performing the way you want, don’t be discouraged. A few tweaks to your SEO strategy can help you get back to the top of the SERPs.

Need a helping hand with your SEO or any other part of your digital marketing? It’s time to get in touch with the experts. We’ll help you win over your future customers.