If you didn’t have to leave your house to get the shopping done, why would you?
At least, that’s how the 1.8 billion people who bought items off the internet in 2018 seem to feel. That number only continues to grow—experts estimate that the global market share of online retail will stretch from 14% in 2015 to 22% by 2023.
That’s why it’s more important than ever to make sure your business has an online sales presence. If you’re just getting started with internet selling, read on for three tried and true sales tricks that can boost conversions on your eCommerce site.
1. Entice Shoppers with Related Products
How many times have you been shopping on a major online retail site and found yourself clicking through page after page of similar products?
A suggestion is a powerful thing, and showcasing related items under each product page is a great way to take advantage of it. If your customers weren’t quite sold on the first item, a related product could be exactly what they’re looking for. Or, maybe they bought the first product in red and loved it so much they need it in blue as well!
Whatever the exact situation, giving customers a list of related items often makes them spend more time on your site. The longer they stick around, the more likely they are to buy something.
2. Let Your Photos Do the Talking
When you buy something from a traditional storefront, you’ll take the time to examine it closely to make sure it’s what you want before exchanging it for cash. But you don’t have that luxury when shopping online.
That’s why having excellent images of your product is so important. Not only are blurry, poorly-lit, photos unappealing, but they can also result in potential customers distrusting your products. After all, why would you only show one angle of an item unless you had something to hide?
Taking high-quality product photos doesn’t require any fancy equipment or photography experience. All you need is a smartphone, a backdrop, and some practice. Make sure to take advantage of natural light from windows and capture images from every angle.
3. Pay Attention to SEO
Getting featured on the first page of Google’s results is one of the best ways to make sure people all over the world can find your online store. But SEO isn’t just about adding in keywords anymore. Your social media presence, image tags, paid ads, and site descriptions all make a difference, too.
And while you’re making sure your site shows up for product keywords, don’t forget about local SEO, too. This is especially important if you have a brick-and-mortar shop, but it can help local customers find your products even if you’re entirely online. Use location-specific keywords, make sure your directory listings are correct on Google, and make sure to ask happy customers for reviews.
Give These Sales Tricks a Try and Watch Your Conversions Grow
Whether you’re opening up your very first eCommerce store or you’ve been in the game for a while, trying out these sales tricks may give you the boost in conversions you need.
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