Not only is digital marketing the future, but it’s also the present. 

Your digital presence will make or break your business. So it’s important to invest in this part of your company and be strategic with your digital posting habits. 

You’ve been told countless times that digital marketing is necessary, but just how important is it? 

Whether you’re a veteran business owner or a young entrepreneur, keep reading to learn why digital marketing matters and how it can help you grow your business. 

It’s Where Your Audience Lives

Here’s what we mean when we say digital marketing is the present. 7 out of 10 Americans utilize social media to connect with others and that number is sure to increase as we become an even more digital world. 

Currently, more than 4.5 billion people use the internet with 3.8 billion of them being social media users. 

It’s estimated that by 2025 nearly 3.7 billion people will access the internet solely by smartphone. 

With numbers like these continuously rising, being online isn’t a suggestion, it’s a necessity. 

Blogging and Digital Posting

Digital marketing covers a broad spectrum ranging from social media, blogging, search engine optimization, and email marketing. It can seem overwhelming at first, but all aspects will ultimately work together to create your online identity.  

A great way to integrate your platforms is by sharing your digital marketing articles on your social media channels. With roughly 96% of bloggers promoting their blog posts via social media, linking to your own content in social media posts proves to be beneficial in sparking engagement. 

Blogging is very much worthwhile as it accounts for over 97% of website traffic and more traffic equals more business. 

Interactive Experience 

Digital posting produces over three times as many leads as traditional formats. It provides an interactive experience for both you and your audience and leveraging it is key. 

In a study conducted by the content and buyer’s journey report, it was concluded that interactive content generates conversions 70% of the time making it extremely effective.

Forms of interactive digital marketing include, apps, webinars, contests, and question and answer sessions. This information should allow your users to gain insight and have fun without feeling like they are being sold a product. 

Brand Voice 

Digital marketing also gives your business a voice and allows you to tell your story. It’s an opportunity to develop and perfect the image you want to be associated with your brand. 

Your brand voice dictates how your business comes across to your audience online. What do you want people to think of when describing your business? Now develop it and stick to it.  

Cost-Effective 

Digital marketing is low cost and easy to track with built-in analytics and insight tools.

It’s also an opportunity to study your digital marketing competition for free, its a space where you can analyze your competitor’s weaknesses and make proper adjustments for your business.   

Increase Your Digital Identity Today 

Not only does digital marketing matter, but it’s essential for businesses. 

Digital posting is more than just creating a twitter page, it requires strategy and consistency. It’s a way to engage your customers as well as gain new ones and is a tool, that when used properly, can work for you.

Start thinking outside the box when it comes to digital marketing and incorporate fresh and interactive ideas because your digital identity constitutes your company’s longevity.  

So if you’re ready to start incorporating a digital strategy or take your digital posting to the next level, check out our blog for tips on how to better serve your audience online.