If you’ve been implementing SEO tactics over the years, you know that keyword research is an essential part of your success. While it has evolved (just like the search engines
It is important to know that link building can hurt you if it's done the wrong way. It is also important to know that it has to be done if
The first place almost anyone looks these days when they are trying to find a company to work with is a search engine. Getting found on search engines isn’t as easy as it might seem. There are a few fundamental concepts to look at when trying to get your company’s website higher in search results.
Search engine optimization (SEO) is an integral part of online marketing, but let’s not forget that the key is to go beyond search engine optimization to get the conversion.
Do you stuff lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads. In other words, websites with a bunch of ads will be pushed down lower in search results.
I highly encourage you to follow step by step rather than jumping around through this article, as it is important that you fully understand each aspect of AdWords functionality in order to understand how ad rank is determined.
How does the look of my site effect my performance on search engines? The layout, design, and style of your website will have a drastic effect on your visitor’s perception of you. You may run the most efficient and amazing business in existence, but if your visitors can’t perceive value when viewing your site then you have none.
One key element to being found by new potential customers is pay-per-click advertising on search engines. In this article, we will use Google as our example since Google has the largest market share. Over 80% of people looking to a search engine for results look to Google first.