In the world of business, branding is everything. Your brand is how consumers recognize you, your products, and your services. The more brand awareness you have, the more leads you’ll generate and the more successful your company will be.
Now, if it were only this simple.
The truth is, increasing brand awareness takes time, consistency, and some level of expertise. While many business owners are plenty capable of learning the ropes on their own, it never hurts to have a little professional guidance.
That’s what we’re here for. Keep reading for some of the most effective branding ideas to help increase your sales numbers.
Improve Your SEO Ranking
First, let’s talk about the importance of search engine marketing. The majority of online interactions begin with search engines like Google. As such, your search engine visibility is vital to your success.
There are two kinds of search engine marketing you need to be aware of – organic SEO and PPC marketing. Here’s a quick look at each option.
Organic SEO is the coding embedded in your websites that helps search engines find your pages based on a user’s keyword search. When a consumer searches for something related to your brand, your SEO content will determine how quickly they find you.
You can begin increasing brand awareness through SEO by filling your blog with relevant articles, using effective keywords, using link-building, and registering your site with Google My Business.
Alternatively, many business brands choose to pay for this type of exposure through pay-per-click marketing. They pay the search engine a predetermined amount to bring up their site for specific searches. This is an especially useful tactic for personal brands that are just starting out.
Boost Your Social Media Presence
Almost 3 in 4 Americans have at least one social media account. These platforms can be used for entertainment, communication, shopping, information, and more.
The prolific nature of apps like Facebook, Instagram, YouTube, and Pinterest make them the ideal setting for increasing brand awareness. You can market organically and gain followers by creating valuable and engaging content.
Conversely, social media marketing can also include paid ads. These ads allow you to target specific demographics of consumers.
They also provide you with valuable feedback pertaining to your ad performance. You can see how people engaged with your ads based on likes, shares, comments, link clicks, follows, and more.
Build Up Your Email List
Finally, one of the most important branding tips is to create an email campaign to remain on the minds of consumers. By sending out weekly emails, you can remind people who have subscribed to your email list about your amazing products and services. Since they have willingly subscribed, we can assume they’re interested in what you have to offer.
The trick is learning how to increase brand awareness by incentivizing people to subscribe to your email. What can you offer consumers that will motivate them to give you their email address? This could be free products, free services, exclusive online content, major discounts, etc.
Ready to Start Increasing Brand Awareness
There are endless methods out there for increasing brand awareness. We recommend starting with the three tactics listed above, as they are staples of marketing in the industry.
However, we also recognize that you might need help, and that’s okay. Contact us today to find out more about how All My Web Needs can help your business grow and become more successful.