Think of your favorite brand. Is it Nike, Adidas, or Puma? In today’s climate, attention and awareness are everything. What is it about them that you like? Have they created something that you believe in at your core? When you wear something, you are communicating that message to who you come in contact with. As brands grow with the times, logo design has become even more important.
If you’re a logo designer, how can you create something your client will love? Our guide below breaks down what ‘you’ll need to know on creating a logo to build your portfolio. Read on to learn what we’ve got to stay on the subject.
When thinking of logo design you want something that is timeless. End go out the great iconic logo as of today. Why are they so memorable?
They are memorable because they are so simple and striking. When someone comes across your logo there’s an emotional connection that forms in their mind. Through color, image, and type a brand communicates who they are and what they stand for the brand.
Before you go ahead creating a logo for the client, it’s best to brief them beforehand. By getting a sense of who you are doing the logo design for, the creative process will flow that much more smoothly.
Playing the Field
When you know the industry around you as a logo designer, the job to create the best logo got that much easier. Find out what’s appropriate and what isn’t. Seek out the competitors to see what they’re doing, what ideas you can build off of, and what to avoid.
Put yourself in the customers’ shoes too. What do they want? What makes them pull out their wallets?
Start by heading to a slew of competitor’s sites to get a feel for what is out there. Take notes along the way and brainstorm to your best ability.
In the brainstorming stage, this is where you’ll coming up with a logo design. Depending on the brand’s personality and persona, refer to your prior research to pick out anything of importance.
You could develop a mind map or mood boards to capture the right feel for the client. Browse through sites like Pinterest and Instagram to get a sense of the art direction.
Is the client playful and fun? Perhaps they are a more professional and serious company. Whatever the case may be, it’s time to start sketching and creating a logo.
What’s the Story?
What is the story you are trying to convey as a logo designer? More importantly, is what story your client is trying to convey.
Since the logo will stand on its own on multiple platforms, what message do you wish to put out there? What products or services will it be on as well?
When you know the story, the graphic design will start to come to life.
A Different Set of Eyes
Before you go ahead and show off your logo design to the client, it’s best to get a different set of eyes on the project. Like with writing, you’ll want a proofreader.
Sometimes when you stare at the same thing for a while you can lose sight of things. There may be something you missed out on. To maintain quality and create the best logo possible, have someone on your team take a look.
Creating the Right Logo Design
As you can see there is a lot that goes into creating the right logo design. It will work in your favor to have a team behind you. That’s where we step in.
If you are a brand seeking logo design, don’t hesitate to contact us. Our team has got your back from start to finish. We look forward to working with you in the future.